Join us for EO Day 2021, a national celebration of employee ownership on June 25 2021, and shout about why business is #BetterTogether for the individual, the business and the economy.

What is EO Day?

Each EO Day, thousands of employee owners, EO businesses and supporters of Employee Ownership come together to raises awareness of the benefits of employee ownership.

Traditionally a week full of activity culminates in a day of celebration that is shared across social media, reaching over a million people across Twitter & LinkedIn and giving everyone a reason to shout about employee ownership.

Together, Even If We’re Apart

This year for a second time we’re planning to celebrate EO Day digitally, though if the conditions are met, the current COVID-19 roadmap means this year there could be some in-person celebrating allowed, keep your fingers crossed!.

However, even if we are physically apart, this hasn’t been a barrier for us being #BetterTogether in business.

This Year’s Theme – #BetterTogether

This year’s #EODay theme reflects what we have been hearing from our members:

  • When it comes to economic resilience, we are #BetterTogether
  • When it comes to mental health & wellbeing, we are #BetterTogether
  • When it comes to delivering good business practices, we are #BetterTogether
  • When it comes to promoting diversity & inclusion, we are #Better Together
  • As employee owners, as a business and as a sector, we are #BetterTogether

Within a business, EO delivers better engagement, better governance, and better leadership. Over time these benefits foster trust and the ability to bring employees together behind a common purpose to flex and adapt to the changing needs of the economy and society.

Like interlocked circles the benefits of employee ownership create a scaffold around the business that helps it to react to shocks and together bounce back during a crisis.

It also positions the business well when it comes to key topics in focus over the past year including mental health, diversity and inclusion, resilience & recovery as well as promoting better Environmental, Social & Corporate Governance (ESG) and innovating new ways of working.

Our EO Day Sponsor: Unity Trust Bank

Unity Trust Bank is a commercial bank with a social conscience.  We provide day-to-day banking,Unity Trust Bank deposit services and commercial loans and mortgages to businesses and organisations that share our values.

We believe in delivering positive social impact, not simply maximising profit.  Our purpose is to help organisations to prosper and contribute to economic, community and environmental change.  Put simply, we’re here to help create a better society.

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How can we get involved in EO Day 2021?

We want you to tell us why you’re #BetterTogether, as employee owners, as a business, and as a community  – see our roadmap to EO Day above and take a look at what else you can get involved with in the run-up to EO Day:


Catch up on our Getting Involved In EO Day – Webinar

We covered this year’s #BetterTogether theme, ways to reach out to raise awareness, ways to tell your EO story and how together we can make employee ownership a talking point in June.

Watch the recording here.


Reaching out

Take a look at our EO Day 2021 Campaign Pack to find templates for contacting:

  • MPs
  • The media
  • Regional business organisations e.g. FSB, Chambers of Commerce or LEPs
  • Other EO businesses or your suppliers and customers

You’ll also find graphics for use on your social media posts, Zoom background, profile pictures and more!


EO Stories

The EOA, in partnership with Baxendale, is calling for you to tell your stories of how being better together in business has helped during a time of great change.

The stories that our members have been kindly submitting over the last month are now all live on our EO Stories page, head over there and start voting for your favourite to help them win their category!

On social

This year our big ask is to show us what we’re calling your “Circles of EO”, the 3 (or more!) core ingredients that combine to make you #BetterTogether as a business.

Whether you do this by using the template in the Campaign Pack, by baking cakes, making paper chains or making a display with your team is entirely up to you! However you decide to demonstrate your circles of EO, just make sure to take some pictures and make some noise on social media, follow us @EmployeeOwned and join the conversation using the campaign hashtags: #EODay and #BetterTogether.

You can download social graphics, templates, Zoom backgrounds, profile picture frames and more via the “Get the Campaign Pack” button below to help you with your EO Day celebrations. If you’d like a little inspiration, take a look at what we all got up to for EO Day 2020.


Get In Touch

If you have any questions, need some tips and tricks or just want to let us know what you’re up to for EO Day, we want you to get in touch!

Email us at or speak to our Digital Marketing Officer, Ross Herring on 07522295142.