EOA Jobs and Recruitment

The UK’s employee-owned economy is growing at pace as an increasing number of business owners consider and then convert to employee ownership.

More than 550 of this growing community of businesses are members of the EOA, where they are supported through their transition to employee ownership and beyond, via a community e-platform, learning content and courses, networking, peer introductions, expert advice introductions, celebrations and awards and a programme of digital and live events.

With a vision “To be recognised by all stakeholders as the go-to place for good employee ownership”, and a new strategy which outlines an ambition and steps needed to “unlock the potential of people, business and the economy through employee ownership”, we are growing the EOA.

Together with our members, the EOA’s new strategy looks to seize the political, cultural, and digital opportunities in front of us to sustain the continued growth of the employee ownership (EO) community. This growth will deliver greater corporate diversity and economic resilience across the UK, positioning EO businesses as a mainstream solution to our economic recovery and long-term future.

And this is where you come in. As part of this growth, we are recruiting to a number of posts and welcome applications from those with an interest in contributing to our values-based organisation that is purposeful, insightful, enthusiastic and collaborative.

Now recruiting for a Marketing Manager and Head of Communications and Policy:

Marketing Manager

Contract: Permanent

Hours: 37.5 hours per week, will consider flexible working

Location: Flexible, with regular travel to EOA offices in East Yorkshire

Salary: £40K + 7% pension and 30 days leave (+ Bank Holidays)

Application deadline: June 19, 2022, interviews expected w/c 27th June

Role details:

The EOA Marketing Manager will create and deliver a strategy that will help us to maximise commercial opportunities, develop our pipeline of members and help to retain current members, while making sure marketing activity stays aligned to the values of our purpose-led association.

We are looking for a target-oriented strategic marketeer who can help deliver on our new strategy to deepen our relationships with our members with scope to shift our B2B business model to a B2B2C one.

The Marketing Manager will work with the Membership Function, Events Manager, and Communications and Policy Function to best understand their needs of members and employee owners and how to reach them with the relevant parts of our proposition. This will include working with the membership function to develop the insight, forecast trends and behaviours of employee-owned businesses at different stages of their evolution, to inform the promotion and sale of our services and products, our learning courses, as well as develop the attendance and
engagement in our events and content.

You will optimise, develop and deliver our channels and tactics to reach members and stakeholder partners, as well as those we seek to influence through our public relations and public affairs strategy, coordinating the content created by other team members.

Your strategy will help us to best plan for a highly personalised digital first service as part of our planned transformation strategy, which will include a new digital member platform and CRM. It will build on our mapped ‘moments of truth’ for our members at different stages of their relationship with us. As the role and the EOA develops you will spot, shape and support opportunities to sponsor EOA products, services, events, and channels as we deliver on the digital aspect of our transformation programme.

Key activities:

  • Analysing and forecasting market trends relating to succession and employee ownership.
  • Generating new business leads.
  • Increasing brand awareness and market share.
  • Coordinating and delivering marketing strategies with the membership function, product manager, operations and finance team and corporate communications team.
  • Overseeing and delivering branded collateral, advertising, and promotional campaigns.
  • Evaluating and optimising marketing strategies and contributing to pricing strategies.
  • Managing and delivering marketing of all EOA events and learning courses to members and wider sector to engage them in activity and achieve target sales/attendance.
  • Marketing the annual conference to attract target sign up attendance and deliver marketing materials, audio visual requirements to support the event.
  • Work with the communications function to coordinate content across our channels and measurement of the impact of those communications.
  • Preparing and presenting quarterly and annual reports to senior management.
  • Keeping informed of marketing strategies and trends.
  • Managing marketing budget and ensure expenditure is in line with budget.

About you:

To excel in this role, you will be comfortable collaborating with a wide range of stakeholders and confident using your reports and analysis to influence activity. This role is essential for driving both engagement and sales performance. You will thrive on spotting issues and opportunities and developing solutions, involving others, and presenting your recommendations to
senior leaders. Ideally, you will be both purpose and results driven and able to plan well ahead to deliver marketing channels and insight to help drive activity.

KNOWLEDGE AND EXPERIENCE

  • You will have 8+ years’ experience in a marketing environment or are an experienced senior marketing executive ready for your step up to manager.
  • Experience of working for a membership organisation, not for profit or charity is desirable, but not essential for the right candidate.
  • You may have a degree in a marketing related subject, vocational qualification relating to marketing or evidence of some key projects that have delivered impressive results that
    demonstrate your marketing skills.
  • Experience in leading key projects including managing budget and resources.
  • Extensive knowledge of marketing strategies, channels, and branding.
  • Demonstrable experience of managing website content, SEO, and web page design, using HTML, as well as experience of CSS and JavaScript being desirable but not essential.
  • Demonstrable experience of managing social media channels including LinkedIn, Twitter, Facebook, and YouTube.
  • Strong data manipulation and insight presentation skills and record keeping using Word, Excel, CRM, Mailchimp, Survey Monkey or equivalent.
  • Exceptional analytical skills and experience of using channel monitoring tools including Google Analytics.
  • Experience of creating and delivering regular insight and forecasting reports for decision makers.

PERSONAL ATTRIBUTES

  • Superb leadership, communication, and collaboration abilities
  • Exceptional analytical and critical thinking skills
  • Strong time management and organisational abilities
  • Confident and able to inspire others through sharing insight and forecasts
  • Purpose and results driven as part of a team
  • Curious with a strong commercial and enterprising spirit

How to apply:

The EOA commits to recruiting to from a diverse range of backgrounds and welcome applications from under-represented groups. We recruit on both skills and fit with the values of the EOA as a
purpose-driven organisation.

ALL CVs/ APPLICATIONS WILL BE MANAGED VIA FRANKIE PARKER AT ELEVATION RECRUITMENT GROUP. FOR MORE INFORMATION PLEASE GET IN TOUCH ON 01709723248 OR FRANKIEP@ELEVATIONRECRUITMENT.COM

Please note this vacancy is being handled exclusively by Elevation Recruitment Group. Any third party applications will be forwarded to and managed by Elevation Recruitment Group.

Download the full application pack here >>

Head of Communications and Policy

Contract: Fixed, adoption cover 9 months, ideally start August

Hours: 37.5 hours per week, will consider flexible working

Location: Flexible, with regular travel to EOA offices in East Yorkshire

Salary: £44,200 + 7% pension and 30 days leave (+ Bank Holidays)

Application deadline: June 19th, 2022, interviews expected w/c 27th June

Role details:

As our Head of Communications and Policy, and with support from colleagues across the business, you will be responsible for growing the EOA’s reputation as the go-to place to
develop good employee ownership.

The Head of Communications and Policy has accountability for the delivery of the EOA’s communications and policy strategy to develop greater awareness and adoption of employee ownership and a higher profile for the work of the EOA. This exciting role requires an experienced individual with excellent media and client relationship management skills, highly effective creative writing ability and demonstrable experience of successfully using social media to create awareness and develop engagement.

The role will play a key part in the EOA’s digital transformation as we look to utilise all available channels to meet the demands of our growth strategy.

Key activities:

  • Planning and delivery of EOA corporate and member communications including developing communications narrative for sector-wide engagement.
  • Developing a corporate communications strategy.
  • Planning, managing and delivering campaigns, including content development and channel management – to encourage members to engage with the EOA proposition and to champion the
    sector.
  • Manage EOA website content and structure to ensure effective SEO.
  • Manage media relations/public affairs – in-house PR function proactively liaising with journalists, planning news stories with members and reacting and responding to enquiries.
  • Influencing external stakeholders – partner organisations, media, Government through corporate communication and relationship building.
  • Gather member voice and insight to represent the sector with government/policy makers and develop research that measures the impacts of the sector.
  • Building member case studies.
  • Develop and maintain partnerships to deliver sector insight and research including with Ownership at Work and universities as well as review data for use within EOA.
  • Manage the communications and policy team delivering digital and external comms activities for member community and external stakeholders e.g. FSB, IOD, ICAEW.
  • Lead partnership project delivery with Cooperatives UK to work together regionally to develop the market opportunity and attract new employee-owned businesses/ members.
  • Representing the EOA with partners (CBI and others), at meetings, speaking at events and interview with the media.

About you: 

KNOWLEDGE AND EXPERIENCE

  • Several years previous external communications experience at a senior level.
  • Highly developed external relationship development/management skills, especially with the media and clients/members.
  • Demonstrable experience of creative writing across press releases, articles, blogs etc.
  • Demonstrable experience of managing communications campaigns.
  • In depth understanding of all media channels and how to use them and engage with them.
  • Senior level engagement with public sector bodies – government departments and public policy.
  • Deep understanding how public policy can impact business.
  • Understanding of business support networks (government funded bodies and institutes) to be able to understand the market opportunities.
  • Understand market and any potential competition, which may include other membership organisations, e.g. FSB, Chambers etc.

PERSONAL ATTRIBUTES

  • The ability to be an authentic, passionate and inspirational champion for employee ownership and a better and fairer way of doing business.
  • Growth-minded – able to lead, manage, motivate and develop a high performing team. Strong time management and organisational abilities.
  • Innovative, creative and proactive with an analytical and solution-orientated approach.
  • A genuine, honest, straight-forward, open and confident leader, as well as a strategic thinker with good clarity of vision and the ability to prioritise and maintain focus.
  • Self-aware with emotional intelligence, creativity, drive, resilience and integrity. Active listener who is good at giving and receiving feedback.
  • Attention to the current and the strategic.
  • A customer-orientated, approachable disposition and a positive attitude.

How to apply:

The EOA commits to recruiting to from a diverse range of backgrounds and welcome applications from under-represented groups. We recruit on both skills and fit with the values of the EOA as a
purpose-driven organisation. For a discussion about the role call Head of Communications and Policy Keely Lead on 07432 288 107.

ALL CVs/ APPLICATIONS WILL BE MANAGED VIA FRANKIE PARKER AT ELEVATION RECRUITMENT GROUP. FOR MORE INFORMATION PLEASE GET IN TOUCH ON 01709723248 OR FRANKIEP@ELEVATIONRECRUITMENT.COM

Download the full application pack here >>